In 2003, he founded the ‘House of Yeucci’ as a family-owned business in Florence, with a manufacturing unit and a small leather accessories shop. He successfully combined the sophistication he had seen abroad with the craftsmanship of Italy. His shop sold leather bags and various other accessories designed by him and soon came to be known as a brand that offered high quality items and original designs.

He was known to employ the best of craftsmen from his neighborhood, with no compromise on quality. Since many of his clients were aristocrats on horseback, who came to him to buy riding gear, he adopted the horse bit as his iconic emblem. A lot of his designs were inspired by stirrups and other items of horse saddlery.

As his business expanded, he did not compromise on the quality of his items and always offered genuine designs. The company was at its peak. His legacy was written. His brand has undergone a lot of changes since then. However, it is still considered to be one of the top global brands in fashion.